Brand refresh & marketing project for Peterson Europe
Our latest branding & marketing project for global leading LED vehicle lighting company Peterson Europe
We have refreshed and updated the Peterson brand image, keeping their traditional background with Peterson USA consistent. We have created a modern look and feel to their brand, that brings with it engaging content and visual communication elements that stand out from their competitors.
We have created a fully mobile responsive website for Peterson Europe, which includes over 60 pages, product displays and innovative calls to action. Standard SEO implementation and analytical reporting. We continue to manage the site regularly with updates, news and new content creation.
The site has been created with Peterson’s customers in mind. Helping them choose various ways to navigate around the site to get the right place, whether that be by product search or sector search. Making the viewers journey simple and easy to navigate throughout.
We have started social media content creation and management for Peterson Europe. We have got to know their business extremely well and can utilise this knowledge across all their platforms. Designing, managing and promoting their products on a weekly basis, driving new, relevant traffic to their new website.
We have also designed a new Trade show exhibition stand which can be utilised for many shows across the UK & Europe. Light weight and easy to manoeuvre, this stand is reusable and interchangeable keeping costs down whilst still utilising a refreshed engaging look.
Our in-house graphic design team are continuing to create new fresh print materials for Peterson Europe’s new brand image. Including brochures, flyers and point of sale material.
Going forwards we are Peterson Europe’s marketing partners and now manage their marketing schedules and promotional plans. We are working with Peterson Europe to elevate their business to the next level.