TOP-5 Social Media Do's & Don'ts

 
 

TOP-5 Social Media Do's & Don'ts

There are two common mistakes companies make in their social media posts; they are either too personal or too robotic. Therefore, it’s important to maintain a healthy balance in your social media voice. Check out this list of the Top 5 Do’s & Don’ts when considering how you can approach and structure your social media strategy:

The Do's:

1. Know your customers. 

Your social media pages should be tailored to your consumer base, not based on your own personal interests. As harsh as it may sound, your consumers aren’t interested in YOU. They are interested in what you can do for THEM. Post stories that they can relate to. Follow the 80/20 rule. That is, 80 percent of your content (or more) should be relevant to THEM, while 20 percent or less can be specifically about your business, products or services.

2. Be active but don't over-do it. 

Be active on your social media, but don't post so often that you overwhelm or annoy people. This could lead to two problems: 1) Too much information can cause your followers to stop following your posts, and 2) Your posts can get lost within their newsfeeds and they won't see the content that could be really valuable to them.

3. Have a personality. 

Dull, boring posts lead to dull, boring results. You have to be excited about your company, your product and the services you can provide your customers. If you aren't excited and don't love what you stand for, neither will your clients.

4. Share. 

We've been taught to share since we were kids. Some things never change. This is one of those things. Share information!

5. Be original. 

Take a chance and be creative with your posts. Show your personality. Help people see what makes you different from the competition. When your main goal is to bring in customers, you have to stand out and make people remember you!


The Don'ts:

1. Don't forget to network. 

Just as you would in real-life, always work to make connections and grow your brand by networking and building quality relationships on social media. If your impression is good enough, you might be able to work in a few word-of-mouth shoutouts.

2. Don't spam.

Nobody likes spam, whether it be via email or social media. If you are constantly posting the same information over and over or inundating your followers, you risk becoming a nuisance and could lose some of the followers you've worked so hard to attract.

3. Don't ignore comments. 

It is vital to engage with your customers. With no engagement, they may feel as if you don't care about their question, comment or concern. It all comes back to customer service. Don't ignore relevant comments. Use them as an opportunity to interact with your followers and show them how you address positive and negative situations.

4. Don't delete negative comments. 

Acknowledging the problem can not only make an upset customer happy, but it can also prevent the company from a PR issue later. Addressing negative comments shows that your company is proactive in resolving issues and that you aim to serve your customers.

5. Don't rely on automation. 

You lose the personal touch with customers if it sounds like a computer is speaking to them. Humanize your brand to make the engagement experience for the customer more personable.

 

Source - Lindsay Tjepkema 

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