On your marketing. get set. go!!!!

Building your brand and utilising marketing strategies effectively.

 

 

THE BRAND

The first impression anyone gets of your business is down to your branding. Great branding increases the esteem of a company, makes attracting new customers easier and provides employees with direction and motivation.

Your brand needs to be strong enough to compete head to head or even surpass those of your competitors.

Whether you need to refine or update your brand or fully rebrand your business or products, the first thing you will need is a brand strategy. The creation of this strategy will involve many different resources including market insight and analysis. Your brand needs to create a solid impression on the market. Tailoring your brand image with consumer expectations is essential.  

At after.marketing we care about helping you get the very best from your brand and we believe that your brand should tell your story.

We have extensive experience with rebranding and brand building strategies. Our recent branding work includes full rebrand packages for leading aftermarket European distributors and manufacturers. Whether you have a product that needs a brand refresh or if you require a full business rebrand we can develop and design a bespoke brand package based on you and your business aspirations.

DESIGN

Graphic design is a very important aspect of every businesses personality; it is the primary factor that attracts someone to your business. From logos, print design, banners, signage and exhibition stands, your business will need to utilise creative design to catch consumers’ attention as well as provide a functional purpose.

We understand that business owners, directors and managers can’t always keep a handle and be in full control of all aspects of their businesses and would recommend that specialist skills such as marketing, design and brand management are out sourced. First impressions count!

 

ADVERTISING

Advertising helps to raise your target audience’s awareness of your business and brand(s) as well as to educate them on the benefits of your product or service. Advertising is a way of inviting your prospects to evaluate how your product/service measures up in comparison with your competitors. Consumers make very quick decisions so you need to make sure your adverts portray the right message.

With over 15 years’ experience in the aftermarket we have all the resources and know how to take your advertising campaigns to the next level.

 

DIGITAL PRESENCE

The first place a potential customer will head to search for auto parts, distributors, and services is the web, that includes mobile and desktop devices (about 50% mobile these days).

You need to make sure your online presence is strong and attractive. Your website should be at the centre of all your digital media for your prospects with fresh digital content consistently driving traffic to your website.

Email marketing and social media posts are key to driving traffic to your site. Websites need a lot of regular attention so be sure to continually optimise / update it with fresh content as this will keep your listings active and demonstrates to your customers that you are a proactive business in your market place.

We have created many successful websites, including e-commerce and large auto data related websites.  We also provide trending social media content including promotions and blogs which improves brand awareness and business growth.

Whether you are a smaller business trying to grow your share in your marketplace or a larger business that requires a fresh approach, after.marketing will craft you a bespoke marketing plan to suit both you and your business.

Please get in touch with us if you would like some advice on how we can help with your marketing output.

 

Email: info@after.marketing       Call: 01952 288 359