Top 10 stats you should know about visual content marketing

1) 37% of marketers say visual content is the most important form of content for their business, second to blogging which is 38% 

2) Infographics are shared and liked on social media 3X more than any other type of visual content

3) Infographics were increased from 50% to 58% for the B2B content marketing in 2016

4) People are only likely to remember 10% of information that they hear, compared to 65% if the same information is paired with an image

5) 4X as many consumers would rather watch a video about a product or service than to read about it

6) On Twitter images receive a whopping 150% more retweets than tweets without images

7) Facebook posts with images see 2.3X more engagement than those without images

8) 51% of videos viewed on social media are on mobile device

9) 14% of marketers used live video in 2016

10) People follow directions with text and illustrations 323% better than people who follow directions without illustrations

A Hubspot survey from 2016 shows an overview of consumer preferences for online content;

If you need help with visual content for your digital marketing strategy get in touch with us. We can design and develop visual content for your products or services, and help you to achieve maximum exposure on your digital platforms.

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Sources: HubSpot Research  | hubspot