6 Effective ways to promote content on social media
Share at the right time
Many content marketers overlook this simple concept of sharing at the right time. To reach maximum engagement the content you are sharing needs to meet both the target and the times they are online. Then you can create a posting schedule to ensure you post during the right times of the day.
Different social platforms may not have the same peak times, so it is worth doing your research on your target audience on each platform. It is always a good idea to experiment and monitor your posts at certain times, and note down the high and low engagement times, and build your schedule from there.
Don’t be scared to repost
Data studies suggest you will be more effective by promoting the same content. We recommend that Twitter is one of the best platforms to repeat content on. The pace of the feeds, and huge amount of hashtag searches is moving at a high speed, so its inevitable that a new audience is likely to see your post each time you repeat it.
It can be wise to make the repost a little subtle; try to use multiple images and multiple headlines for your content. This way you engage with your followers without them even knowing you’re reposting the same content.
Don’t just drop links. Be open to let users communicate with you by asking for questions and feedback. This will increase the chances of them engaging with your content. You need to consider that social media was made for people; not for businesses. So you should always be maintaining the human nature behind your posts.
To generate engagement and feedback on social media, include a question with your posts that encourages readers to respond. Or try to create questions for some of your headlines.
Share on the right platform
Having accounts on various sites can have advantages and disadvantages. If you sign up to every single social network you need to be sure you can manage them all simultaneously. There is nothing worse than visiting a facebook page that has had no content on for 1+ years, it screams ‘we can’t be bothered.’
It can also be difficult to choose which platform to post your content to. You should only build a social platform that you are confident with and grow with. Once your social media performance is successful on these platforms, use that information to start building on a new platform.
Different sites serve different purposes and audiences, it’s crucial to familiarise yourself with the major social media platforms your target audience uses.
Be active in communities
Joining and becoming an engaging member of relevant communities allows you to promote your content to a very targeted audience of social media users. Such groups could be in the hundreds or even thousands. It is also wise to share your communities content and make sure you are an active engager in your online community.
We all know that social engagement increases dramatically when using images with posts. Three of the “latest” social networks: Pinterest, Instagram, and Snapchat, are based entirely on images.
Don’t just create a logo image to share with your post. Create separate images that really tell the story of your content. This will help your content stand out, and increase your overall traffic.
For more information on how we can help you to promote your content online get in touch with us.